PRIVACY POLICY

Last Updated: July 7, 2026

U-TECH High Performance LLC d.b.a. Bookaro (“Bookaro,” “we,” “us,” or “our”) respects your privacy.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, communicate with us, use our website chat or messaging tools, purchase or use our services, or otherwise interact with Bookaro.

CONTACT INFORMATION

Bookaro is operated by:

U-TECH High Performance LLC
d.b.a. Bookaro
84 Perlican Drive
Cicero, IN 46034
United States

Phone: (317) 363-9122
Email: [email protected]

SCOPE OF THIS PRIVACY POLICY

This Privacy Policy applies to personal information collected through:

• Bookaro websites and landing pages;
• website forms;
• website chat and messaging widgets;
• SMS and telephone communications;
• email communications;
• sales and customer support interactions;
• service subscriptions;
• customer accounts;
• payment and billing processes;
• software integrations; and
• Bookaro’s provision of services.

Bookaro also provides communication and automation services to business customers.

In some circumstances, Bookaro processes personal information on behalf of a business customer. When we process data solely on behalf of a customer, that customer may determine the purposes for which information is collected and used. Questions about a specific business’s use of your information should also be directed to that business.

PERSONAL INFORMATION WE COLLECT

Depending on how you interact with Bookaro, we may collect the following categories of information.

A. Contact Information

This may include:

• name;
• business name;
• email address;
• telephone number;
• mailing or business address;
• job title; and
• other contact details.

B. Business Information

This may include:

• company name;
• industry;
• services offered;
• business location;
• service area;
• operating hours;
• website information;
• scheduling information;
• business communication preferences; and
• other information used to configure Bookaro services.

C. Communications

We may collect information contained in:

• SMS conversations;
• website chat conversations;
• email messages;
• telephone call information;
• customer support requests;
• lead intake conversations;
• form submissions; and
• other communications with Bookaro or communications processed through Bookaro services.

D. Account and Service Information

We may collect:

• account details;
• service configuration information;
• workflow settings;
• communication preferences;
• subscription information;
• customer support history; and
• records regarding the use of Bookaro services.

E. Transaction and Billing Information

When you purchase services, payment information may be collected and processed by third-party payment processors.

Bookaro may receive information such as:

• payment status;
• transaction date;
• amount paid;
• subscription status;
• billing contact information; and
• partial payment method details made available by the payment processor.

Bookaro does not necessarily store complete payment card numbers directly on its own systems.

F. Technical and Usage Information

When you interact with our website or services, we and our technology providers may automatically collect information such as:

• IP address;
• browser type;
• device type;
• operating system;
• pages visited;
• referring website;
• approximate geographic location derived from IP address;
• date and time of access;
• interactions with website features;
• cookie and similar technology information; and
• service usage information.

HOW WE COLLECT INFORMATION

We may collect personal information:

• directly from you;
• from businesses using Bookaro services;
• when you complete a form;
• when you use a website chat widget;
• when you call or text a Bookaro-enabled number;
• when you communicate with us;
• when you purchase or use Bookaro services;
• automatically through cookies and similar technologies;
• through service providers and integrations; and
• from other lawful sources.

HOW WE USE PERSONAL INFORMATION

We may use personal information to:

• provide and operate our services;
• respond to inquiries;
• communicate with prospects and customers;
• facilitate website chat conversations;
• send and receive SMS communications;
• support missed-call text-back functionality;
• conduct AI-assisted conversations;
• qualify and route leads;
• provide lead notifications;
• configure customer accounts and workflows;
• maintain websites and software integrations;
• process subscriptions and payments;
• provide customer support;
• improve our services;
• monitor service performance;
• prevent fraud and misuse;
• maintain security;
• comply with legal obligations;
• enforce our agreements;
• maintain business records; and
• send permitted marketing communications.

We may also use aggregated or de-identified information for analytics, research, service improvement, and business purposes where permitted by law.

ARTIFICIAL INTELLIGENCE AND AUTOMATED SYSTEMS

Bookaro services may use artificial intelligence and automated systems to:

• generate conversational responses;
• respond to inquiries;
• ask lead qualification questions;
• collect information provided during conversations;
• summarize conversations;
• classify or route leads;
• recommend or trigger workflow actions; and
• support business communications.

Information submitted through AI-assisted conversations may be processed by Bookaro and its technology service providers for the purpose of providing the applicable service.

You should not submit sensitive personal information through chat or text conversations unless it is reasonably necessary for the interaction.

Bookaro does not intend its general business automation services to be used as a substitute for emergency, medical, legal, or financial professional services.

SMS AND MOBILE MESSAGING PRIVACY

When you provide a mobile telephone number and consent to receive text messages, your number and related messaging information may be used to provide the communications you requested or consented to receive.

Depending on the interaction, text messages may include:

• responses to inquiries;
• follow-up conversations;
• lead qualification questions;
• service-related messages;
• customer support messages;
• appointment-related communications, where applicable; and
• marketing or promotional messages where appropriate consent has been obtained.

Message frequency may vary.

Message and data rates may apply.

Where supported, you may opt out of recurring text messages by replying STOP. You may reply HELP for assistance.

We may retain records of consent, opt-in events, message history, and opt-out requests where necessary for service operation, compliance, dispute resolution, or other legitimate business purposes.

Mobile information will not be sold or rented for third-party marketing purposes.

We may share mobile information with service providers and telecommunications providers as reasonably necessary to deliver messages, maintain the service, prevent fraud, comply with law, or perform services on our behalf.

Text messaging originator opt-in data and consent information will not be sold or shared with third parties for their own independent marketing purposes.

EMAIL COMMUNICATIONS

We may send service-related emails and, where permitted by law, commercial or marketing emails.

Marketing emails will include a method to unsubscribe where required.

We may continue to send non-promotional communications that are necessary to provide services, process transactions, respond to requests, enforce agreements, or provide important account or security information.

COOKIES AND SIMILAR TECHNOLOGIES

Bookaro and its service providers may use cookies, pixels, scripts, local storage, and similar technologies to:

• operate the website;
• remember preferences;
• understand website traffic;
• analyze usage;
• improve performance;
• prevent fraud;
• measure marketing effectiveness; and
• support website functionality.

Browser settings may allow you to block or delete certain cookies.

Blocking cookies may affect the functionality of parts of the website.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to the following categories of recipients.

A. Service Providers

We may provide information to vendors that support functions such as:

• cloud hosting;
• CRM software;
• telecommunications;
• SMS delivery;
• telephone services;
• artificial intelligence processing;
• payment processing;
• email delivery;
• website hosting;
• analytics;
• technical support; and
• security.

These providers may process information as necessary to perform services for Bookaro.

B. Bookaro Customers

When Bookaro operates a chat, SMS, lead intake, or communication system on behalf of a business customer, information provided by a lead or customer may be made available to that Bookaro customer.

For example, when a consumer responds to an automated missed-call text-back conversation for a service business, the conversation and information provided may be made available to that business.

C. Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

• comply with law;
• respond to legal process;
• protect our rights or property;
• investigate fraud;
• prevent misuse of services;
• protect the security of our systems;
• protect users or third parties; or
• respond to lawful government requests.

D. Business Transactions

Information may be transferred in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.

SALE AND SHARING OF PERSONAL INFORMATION

Bookaro does not sell personal information for money.

Bookaro does not sell or rent mobile telephone numbers or text messaging consent information to third parties for their independent marketing purposes.

Certain privacy laws may define “sale,” “sharing,” or “targeted advertising” more broadly than an exchange of information for money.

To the extent Bookaro engages in activities covered by those definitions, applicable users may exercise rights provided by law by contacting [email protected].

DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide services;
• maintain customer relationships;
• comply with legal obligations;
• resolve disputes;
• enforce agreements;
• maintain security;
• prevent fraud; and
• maintain appropriate business and compliance records.

Retention periods may vary depending on the type of information, the relationship involved, and applicable legal or contractual requirements.

When Bookaro processes data on behalf of a business customer, retention may also depend on that customer’s instructions and service configuration.

DATA SECURITY

Bookaro uses reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmission, storage, or electronic processing can be guaranteed to be completely secure.

You are responsible for protecting account credentials and notifying us promptly if you believe an account or service has been compromised.

PRIVACY RIGHTS

Depending on your state of residence and applicable law, you may have rights concerning your personal information.

These rights may include the ability to request:

• confirmation of whether we process your personal information;
• access to certain personal information;
• correction of inaccuracies;
• deletion of certain personal information;
• a portable copy of certain information;
• information regarding certain disclosures;
• an opt-out from certain forms of targeted advertising;
• an opt-out from certain sales of personal data; and
• an opt-out from certain profiling activities.

These rights are subject to exceptions, limitations, verification requirements, and applicability thresholds under relevant law.

To submit a privacy request, email:

[email protected]

Please include sufficient information for us to understand and verify the request.

We may request additional information where reasonably necessary to verify identity or authority.

Authorized agents may submit requests where permitted by applicable law and subject to appropriate verification.

APPEALS

Where applicable law provides a right to appeal a decision regarding a privacy request, you may submit an appeal by emailing:

[email protected]

Please include “Privacy Request Appeal” in the subject line and explain the reason for the appeal.

CHILDREN’S PRIVACY

Bookaro services are intended for businesses and adults.

Bookaro does not knowingly collect personal information directly from children under 13 through services directed to children.

If you believe a child has provided personal information to Bookaro inappropriately, contact us at [email protected].

THIRD-PARTY WEBSITES AND SERVICES

The Bookaro website and services may contain links to or integrate with third-party websites or services.

Bookaro is not responsible for the privacy practices of third parties acting independently of Bookaro.

We encourage users to review the privacy policies of applicable third-party services.

INTERNATIONAL USERS

Bookaro is based in the United States.

If you access or use Bookaro services from outside the United States, information may be transferred to, processed in, and stored in the United States and other countries in which service providers operate.

Those countries may have different data protection laws from the country in which you reside.

DO NOT TRACK SIGNALS

Some web browsers offer “Do Not Track” signals.

Because there is not a universally accepted standard for responding to all such signals, our website may not respond to every Do Not Track signal.

Where required by applicable law, Bookaro will respond to legally recognized opt-out preference signals applicable to the relevant activity and technology.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time.

When changes are made, we will update the “Last Updated” date.

Where required by law, we may provide additional notice of material changes.

CONTACT US

For questions about this Privacy Policy or to submit a privacy request, contact:

U-TECH High Performance LLC
d.b.a. Bookaro
84 Perlican Drive
Cicero, IN 46034
United States

Phone: (317) 363-9122
Email: [email protected]